ABOUT ME

SUSTAINABLE FASHION EDITOR, CURATOR AND CONSULTANT

I’m an award-winning editor, curator, and consultant specialising in sustainable fashion. Recognised by LVMH for my fresh approach to storytelling, I specialise in making sustainability feel fun and accessible. 

Alongside freelance projects, I’ve held roles in-house at Selfridges as Fashion Editor and Creative Concepts Manager. Here I craft cutting-edge concepts for retail experiences, campaigns, window displays, print publications, events, content and brand partnerships. 

As a journalist I have bylines in i-D, 10 Magazine and The Guardian. I’ve interviewed many industry leaders including Gabriela Hearst, Orsola De Castro and JW Anderson, and I’m passionate about platforming the next generation of sustainable designers. 

As a sustainable fashion expert, I’ve been interviewed by Channel 5 News Live, 1 Granary, The Guardian, and The Telegraph. I graduated with a first-class honours degree in Fashion Communication: Journalism from Central Saint Martins.

Services:

Creative Direction 

Retail Concepts 

Curation

Storytelling  

Brand Positioning 

Content Strategy 

Copywriting 

Editing 

Styling  

Cultural Research