RESELFRIDGES EDIT

Creative Direction, Curation, Product Storytelling

A curated treasure trove of second-hand fashion and homeware, sourced from a global network of resellers and fashion archivists. The creative direction focused on thematic product edits, I shaped the vision for six distinct worlds within the space, from Y2K nostalgia to avant-garde statement pieces and a dedicated streetwear archive.

Bringing sustainability into the design, the build was crafted from recycled materials.