the selfridges stock market

Creative Direction

17 Mar

Written By Francesca Harling

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360° creative brief:

Campaign narrative informed by research, visual art direction for the hero assets, windows, VM and graphics. Ideas for eventing, online content, exclusive product lines and creative collaborators

In May 2023, the Selfridges Corner Shop housed a circular shopping experience where visitors were invited to immerse themselves in the world of second-hand fashion, trade in their designer handbags and bring new value to existing pieces in their wardrobes through repair. Customers could also book an appointment with our cohort of upcyclists – a schedule curated by designer Chloe Baines with direction from myself.

The creative brought an exciting new aesthetic to the sustainable fashion narrative with the build playfully inspired by the London Stock Exchange.

Francesca Harling

the selfridges stock market

RESELFRIDGES CAMPAIGN

COLECHI AGREENCULTURE JOURNAL