the selfridges stock market

360° Creative Brief:

Creative Direction, Storytelling, Events, Partnerships

Month-long pop-up at The Selfridges Corner Shop offered hosted a circular shopping experience, inviting visitors to explore second-hand fashion, trade designer handbags, and revive wardrobe pieces through repair. Customers could also book appointments with a curated cohort of upcyclists, led by designer Chloe Baines with creative direction from me. Playfully inspired by the London Stock Exchange, the space redefined sustainable fashion with a bold aesthetic.