WORN AGAIN CAMPAIGN, Selfridges

360° creative brief

Featuring: research, overarching storytelling, visual art direction, product curation and ideas for windows, eventing and online content

Each major Selfridges campaign features a takeover of the iconic Oxford Street windows. For the Worn Again campaign – a season of second-hand shopping at Selfridges – the windows scheme repurposed objects, from trend coats to donated tech.

For the Worn Again windows on London’s Orchard Street windows, a space where Selfridges platforms up-and-coming artists, Pieter Eliens (who was then Selfridges’ live-in artist-in-residence), produced sculptures using repurposed mannequins and found objects.

 

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THE GUARDIAN, SECOND-HAND STYLING